Currently, too many investments in training are made that are unrelated to company objectives.

It should come as no surprise, then, that management often regards training costs as superfluous and unnecessary.

How different management attitudes would be if your training initiatives were tied to corporate objectives and that training expenditures could be linked to company growth and profitability.

A CEO in a recent Business Week article said it all, “An organization’s ability to learn and translate that learning into action is the ultimate competitive advantage.”

So, how can you assure that your training efforts will help your company achieve that competitive advantage?

In order to successfully connect training initiatives to corporate objectives, you should:

• Study the company’s business plan.

• Meet with some of the individuals who created the business objectives for understanding and clarification.

• Build a sound business case for how your proposed training initiative will positively contribute to company results.

Connecting learning to the business strategy will, in almost all cases, be both a successful and a wise investment. For then, your training can be targeted — allowing only those training activities that add measurable value to company goals, while increasing the competitive position of your business. Such focused training will be both more effective and more efficient.

As always, please keep in mind that today’s learning environment is tied quite directly to multi-sensory instruction (full motion video, simulations, and optional word-for-word audio) — along with knowledgeable Instructional Design.

The powerful tools for pay-back Learning have never been so strong. Harness them wisely. Your training initiatives CAN make a positive contribution to your organization!

Have a great Labor Day weekend. More next Thursday, September 6th – – –

— Bill Walton, Founder, ITC Learning
www.itclearning.com/blog/ (Tuesdays & Thursdays)
e-Mail: bwalton@itclearning.com