Price — not, Value — is what’s driving far too many e-Learning purchases today.

That’s backwards!

Ultimately, that will cost your organization significantly more money in the long run.


Because if your trainees do not retain the information you’re trying to teach, the reasons they’re being trained in the first place will not be satisfactorily addressed.  And, those reasons include such items as routine maintenance, scrap and plant efficiencies.

You need to examine the program content and it’s multiple-media aspects first — be it by requesting a demo or a link to the vendor’s demo portal. 

When you are “test-driving” that course you should be looking for the following:

  • Does the content covered adequately address your requirements?
  • Are the work and safety practices correctly portrayed at all times?
  • Are the proper instructional design elements present?
o Multi-sensory design using full motion video, graphic animations, gaming plus optional word-for-word audio for your less  fluent readers?

o Short segment learning using performance objectives?

        o Minimal use of written text?

When we make our consumer purchases, we’re all looking for Value.  Buying training for our organization should be no different.

PowerPoint presentations adapted for the Web, as well as adapted written procedures and text-heavy CBT are not training.  At best, they give some information and, at worst, they will waste the time of your employees — which, after all, is the most expensive cost item you pay for any training initiative.

You’re looking for Value — not, Price!  Value will not only give your employees needed skills — well-trained employees will contribute to the efficiencies and profitability of your organization. 

Value will be worth every penny!  In fact, because of the returns you will receive, it will prove to be far less expensive than the initial Price you may have paid.

Value will give you a positive return on investment!

More on Monday  –  –  –

  — Bill Walton, co-Founder, ITC Learning
January 23, 2019
www.itclearning.com/blog/  (Mondays & Wednesdays)


 (This is a personal blog.  Any views or opinions represented in this blog are personal and belong solely to the blog owner, jhbillwalton@gmail.com, an independent consultant.  They do not represent those of people, institutions or organizations that the owner may or may not be associated with in a professional or personal capacity.)