July 27, 2016

We’ve come a long way down the technology trail in the past four decades.  The training challenges for our industrial workforce have been immense.  And, the trade-offs involving instructional design, production values, plus cost and efficiency issues have complicated the entire process.

Maintenance and Operations training for our workforce has never been more necessary.  And, the opportunities for more effective learning have never been greater.

E-Learning has made more and better learning a possibility, while increasing necessary retention time.

Mechanical Maintenance, Electrical Maintenance, and Instrumentation Training are all better attuned to job and task applicability today.

Full media-rich training has, provably, contributed to the financial returns enjoyed by the wiser American corporations and to the blue collar workers in our workforce.

We’re going to need these better skills, too, as processes get more complicated and multi-craft training continues to evolve.

Well designed media training will help secure incomes in these difficult economic times while improving conditions for our workers and their families.  And, in the process, American industry will regain its competitive edge.

Training and education can never be replaced or long delayed.  Media Training has reopened the doors to productive learning.  We are successfully transitioning from less successful lecture-textbook instruction to the newer media-rich learning opportunities.  As Marshall McLuhan first foresaw nearly fifty years ago, “The Medium is the Message.”

Today, “The Medium has become the Message” and is ratcheting open bright new worlds of learning and productivity.

Online Learning can lead our way.  Our workforce will embrace it.

Management, at their peril, must not underestimate its critical importance to their corporate achievements – and, to the competitive future of the United States.

     — Bill Walton, co-Founder, ITC Learning  (Mondays & Wednesdays)

 (This is a personal blog.  Any views or opinions represented in this blog are personal and belong solely to the blog owner,, an independent consultant.  They do not represent those of people, institutions or organizations that the owner may or may not be associated with in a professional or personal capacity.)