November 30, 2015

Price — not, Value — is what is driving far too many e-Learning purchases today.

That’s backwards!

You need to examine the program content and it’s multiple-mediia aspects first — be it by requesting a demo or a link to the vendor’s demo portal.

When you are “test-driving” that course you should be looking for the following:

  • Does the content covered adequately address your requirements?>
  • Are the work and safety practices correctly portrayed at all times?
  • Are the proper instructional design elements present?
    • Multi-sensory design using full motion video, graphic animations and optional word-for-word audio for your less fluent readers?
    • Short segment learning using performance objectives?
    • Minimal use of written text?

After the “test drive,” you should perform at least three more important checks:

  • Ask the vendor for user lists of other customers in your business segment and, then, contact a couple of them to confirm the vendor’s reputation.
  • Ask the vendor if they use off-shore production to produce their titles — for, if they do, you are going to be buying “cookie-cutter” product and not the individually-designed courses each topic-area separately requires.
  • Check the response time of the vendor’s “customer service.”

When we make our consumer purchases, we’re all looking for Value. Buying training for our organization should be no different.

PowerPoint presentations adapted for the Web, as well as adapted written procedures and text-heavy CBT are not training. At best, they give some information and, at worst, they will waste the time of your employees — which, after all, is the most expensive item of any training initiative.

You’re looking for Value — not, Price! Value will not only give your employees needed skills — well-trained employees will contribute to the efficiencies and profitability of your organization.

Value will be worth every penny! In fact, it will ultimately cost your organization far less than Price.

More on Wednesday – – –

— Bill Walton, co-Founder, ITC Learning (Mondays & Wednesdays)


(This is a personal blog. Any views or opinions represented in this blog are personal and belong solely to the blog owner,, an independent consultant. They do not represent those of people, institutions or organizations that the owner may or may not be associated with in a professional or personal capacity.)