July 14, 2014

“Interactive video in an e-learning system allows proactive and random access to video content. Our empirical study examined the influence of interactive video on learning outcome and learner satisfaction in e-learning environments. Four different settings were studied: three were e-learning environments—with interactive video, with non-interactive video, and without video. The fourth was the traditional classroom environment. Results of the experiment showed that the value of video for learning effectiveness was contingent upon the provision of interactivity. Students in the e-learning environment that provided interactive video achieved significantly better learning performance and a higher level of learner satisfaction than those in other settings. However, students who used the e-learning environment that provided non-interactive video did not improve either. The findings suggest that it may be important to integrate interactive instructional video into e-learning systems.” (Abstract from: Instructional video in e-learning: Assessing the impact of interactive video on learning effectiveness by
Dongsong Zhang, Lina Zhou, Robert O. Briggs, Jay F. Nunamaker Jr.)

The key point here is: “ . . . the value of video for learning effectiveness was contingent upon the provision for interactivity.”

It’s not enough to just throw video onto a computer screen or tablet. Rather, it is the trainee interaction with that video which will truly enhance retention.

If you’re going to reach all of your trainees, you know by now that the program choices you make must be multi-sensory in design. We have discussed many times the absolute necessity of full-motion video and optional word-for-word audio if you hope to communicate with the 40% of your workforce who do not assimilate any material written above a 4th Grade reading level.

And, it is just as important to design meaningful interaction points throughout the training presentation rather than using those “clicks” just to turn the page. Those interaction points allow for simulations and calculation. That’s the way your people will learn and retain. That’s the way you’ll make a positive difference with your e-Learning solutions.

More on Wednesday – – – – –

— Bill Walton: co-Founder, ITC Learning