FULL MOTION VIDEO!

Don’t pretend there is a better training choice than multi-sensory instruction!

There isn’t!

Multi-sensory learning, with an emphasis on full motion video, is the best way to train — hands down! If you want your trainees to learn necessary skills and, even better, retain that learning for a longer time, full motion video is the “winner and still champion!”

Why? Because the learning culture for the past half-century has evolved around the television set. Computers make use of that same full motion video, as do the Smart Phones and the iPads. That’s the way people choose to learn today and the results prove it. Retention is extended and skills are acquired more readily. Like it or not, reading has been replaced as the only way to achieve skills acquisition.

Today, you’ve got two choices: digitized CD-ROMs networked over a training-dedicated LAN and the evolving E-Learning technologies.

Learners interact constantly with multi-sensory CD-ROM and E-Learning, making the programs more interesting — while increasing comprehension and retention. In the process, training time requirements are drastically reduced — by as much as 70% — and, multi-sensory training programs are created with a learner-focus that is appropriate for today’s learning culture.

Lessons can be customized to meet your facility-specific needs, including facility-specific text, graphics and scored questions. These capabilities give the instructor ultimate control of the training process.

In addition, E-Learning has the significant advantage of “anytime-anywhere” learner access — a powerful benefit. Unfortunately, few of the current E-Learning developers have the instructional design knowledge to build their offerings around true multi-sensory techniques — so essential to effective learning today. Consequently, your choices in E-Learning solutions that will actually train effectively are severely limited. Today, most of it is adapted PowerPoint presentations, adapted written procedures, or ancient CBT technology –- all proven failures in the learning arena.

You’re looking for multi-sensory designs with an emphasis on full motion video. They’re out there — in scant supply today but readily available tomorrow.

More on Thursday – – – – –

— Bill Walton, Founder, ITC Learning
bwalton@itclearning.com

“THE WORLD RELIES ON THE HANDS OF ITS MEN AND WOMEN”