October 5, 2015

In 2011, it was estimated that about $35.6 billion was spent on self-paced e-Learning across the globe. Today, e-Learning is a $56.2 billion industry, and it’s going to double by 2015.

The world’s most rapidly growing e-Learning markets are Malaysia and Vietnam. In fact, the estimated 5 year annual growth rate for the Asian e-Learning market is 17.3%.

◦ Self-paced e-Learning’s growth rate in the Middle East is 8.2%, and its revenues are expected to reach $560.7 million by 2016.

◦ The self-paced e-Learning market growth rate in Western Europe is 5.8%, and it’s estimated that their revenues will be at $8.1 billion by 2015.

◦ Africa’s compound annual growth rate for self-paced e-Learning is 15.4%, and their revenues are expected to reach $512.8 million by the year 2016. (from eLearning Industry, “Top 10 e-Learning Statistics for 2014 You Need To Know”)

Obviously, there is a training evolution taking place that holds great promise for nations, organizations and workers throughout the world. It transcends the technology-delivery advances that get all the attention because, for the first time, the technology-learning reach has become global.

That advance has to do with the large numbers of training producers that are springing up internationally. And, the quality of training products they are delivering is improving.

Media training used to be a predominately American industry. The advances in Interactive Laser Videodisc (IVD), and CD-ROM primarily took place in the United States. And, those technologies were difficult to export due to the hardware investment involved.

The adoption of media training by business and industry was also greater in the United States than elsewhere. No longer!

Globally, corporations are rapidly gravitating toward e-Learning to meet their learning challenges.

The industrial world has discovered that increased productivity and profits can be tied directly to better trained workers — and, that fact has opened the floodgates of opportunity for entrepreneurs everywhere.

The other movement taking place in the vendor-training industry is consolidation. And, that is bringing with it a decline in learning values.

Large courseware providers, covering myriad topics, bring with them a cookie cutter mentality in order that they may achieve economies of scale.

For the buyer, the special learning culture and design requirements of a particular subject area are erased in a frenzied zeal to get an exclusive business arrangement.

Stay clear of those conglomerates. They cannot provide the training solutions you need.

Look for the entrepreneurial training producers that have developed a learning niche in a particular subject area or business segment.

Your training needs are not general. They are specific. So, find the vendor organization that understands and can address your specific needs.

More on Wednesday – – –

— Bill Walton, co-Founder, ITC Learning
www.itclearning.com/blog/ (Mondays & Wednesdays)