September 16, 2015

Simply put, “A title is not a title.”

Just because a vendor’s catalog lists a course entitled, “Centrifugal Pump Maintenance” does not mean that the course described will actually train anyone in how to perform maintenance on a centrifugal pump.

It is simply a title until the innards have been examined by someone who knows the subject, understands instructional design principles, and is aware that multiplemedia presentations are the best decisions to make in today’s learning culture.

Unfortunately, a few vendors have actually done nothing more than stock their e-Learning catalogs with re-purposed written procedures and PowerPoint presentations. (And, many of those had been produced years earlier on a customized basis.)

The fat catalogs they publish are actually listings of nonsense. They’ve called these re-purposed programs e-Learning but that claim could not be further removed from any effective learning process.

Those vendors are relying on corporate buyers seeing the large number of titles being peddled and, then, making the mistaken assumption that the titles will actually contribute to the learning process.

Other vendors will send their courseware production activities overseas where the courses can be templated and stamped out, one after the other, with no awareness of the design requirements disparate subjects require.

Nope. “A title is definitely not a title.”

Let’s bring our subject knowledgeable employees and our training knowledgeable employees back into the corporate buying process.

Your job is to purchase content that will train your employees to improve their on-the-job performance. A title will not do that!

More on Monday – – –

Bill Walton: co-Founder, ITC Learning
(Mondays & Wednesdays)