April 20, 2015

It’s past time to recognize all the many advantages online learning offers you, your trainees and your organization!


We’ve come a long way down the technology trail in the past three decades. The training challenges for our industrial workforce have been immense. And, the trade-offs involving instructional design, production values, plus cost and efficiency issues have complicated the entire process.

Maintenance and Operations training for our workforce has never been more necessary. And, the opportunities for more effective learning have never been greater.

E-Learning has made more and better learning a reality, while increasing necessary retention time. Mechanical Maintenance, Electrical Maintenance, and Instrumentation Training are all better attuned to job and task applicability today.

Full media-rich training delivered over the internet or available through corporate networks has, provably, contributed to the financial returns enjoyed by the wiser American corporations and its workforce.

We’re going to need these better skills, too, as processes get more complicated and multi-craft training needs continue to evolve. Well designed media training will help secure incomes in these challenging economic times and improve conditions for our workers and their families.

In the process, American industry will regain its competitive edge.

Training and education can never be ignored or long delayed.

Media Training, delivered instantaneously at any time to any place, has reopened the doors to productive learning. We are successfully transitioning from the less successful lecture-textbook instruction to the newer media-rich learning opportunities. As Marshall McLuhan first foresaw fifty years ago, “The Medium is the Message.”

Today, “The Medium has become the Message” and is ratcheting open bright new worlds of learning and productivity.

Online Learning and Information will lead our way. Our workforce will embrace it. Management, at their peril, must not underestimate its critical importance to their corporate futures – and, to the competitive future of the United States.

— Bill Walton, co-Founder ITC Learning (Mondays & Wednesdays)