Why E-learning?


We’ve come a long way down the technology trail in the past three decades.  The training challenges facing our industrial workforce have been immense, and the trade-offs involving instructional design and production values – plus cost and efficiency issues – have complicated the entire process.


Maintenance and operations training for our workforce has never been more necessary – and the opportunities for more effective learning have never been greater.  E-learning and CD-ROM technology have made more and better learning a reality while increasing necessary retention time.  Mechanical maintenance, electrical maintenance and instrumentation training are all better attuned to job and task applicability today.  Full media-rich training has, provably, contributed to the financial returns enjoyed by the wiser American corporations and to the blue collar workers in our workforce.


We’re going to need these better skills, too, as processes get more complicated and multi-craft training continues to evolve.  Well-designed multimedia training will help secure incomes in these difficult economic times and improve conditions for our workers and their families.  And, in the process, American industry will regain its competitive edge.


Training and education can never be replaced or long delayed.  Media training has reopened the doors to productive learning.  We are successfully transitioning from less successful lecture-textbook instruction to newer, media-rich learning opportunities.  As Marshall McLuhan first foresaw nearly fifty years ago, “the medium is the message.”


Today, “the medium has become the message” and is ratcheting open bright new worlds of learning and productivity.  Online learning and information will lead our way.  The American workforce will embrace it.  Management, at their peril, must not underestimate its critical importance to their corporate futures – and to the competitive future of the United States.


–Bill Walton, Founder of ITC Learning